Medsender Case Study

How Midwest Digestive Health & Nutrition Doubled Their Referral Conversion Rate with Medsender

Midwest Digestive Health & Nutrition (MDHN) is a gastroenterology practice serving patients across the greater Chicago area and statewide through virtual care. Led by Dr. Neil Gupta, MD, MPH, FASGE, the practice delivers comprehensive digestive care from colonoscopies and endoscopies to IBD management, weight loss, and gut-brain therapy.

20%-40%

referral conversion rate improvement

Same-day

patient contact, down from 14 days

1.5 FTEs

hours returned to patient care

The Challenge

As MDHN’s patient volume grew, manual fax and referral workflows became a critical bottleneck. Administrative inefficiencies strained staff, delayed scheduling, and made it increasingly difficult to maintain their high standard of patient care. Without modernizing these workflows, growth would be impossible.

Despite having staff dedicated to referrals, MDHN’s manual processes were slow, labor-intensive, and prone to delays. The team lacked visibility into referral volume and conversion rates and knew opportunities were slipping through the cracks.

Current challenges included:

The Solution

"Medsender took us from a horse and buggy to a car. We can accomplish more, faster, and with better data than we ever imagined. We couldn’t believe what was possible once everything was digitized, including automated patient texts and emails, with no referral backlog."

DR. NEIL GUPTA, MD, MPH, FASGE
The RESULTS

Why Midwest Digestive Health & Nutrition Chose Medsender

"We’d recommend Medsender, especially for any practice drowning in faxes and referrals,” says Dr. Gupta. “Medsender has helped us book more patients, save time, and focus on growth."

DR. NEIL GUPTA, MD, MPH, FASGE

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