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It’s not every day that the work of twelve people across twelve locations becomes the responsibility of one. But that’s exactly what happened for Piedmont Plastic Surgery & Dermatology, a moment shared with us at MOMENTUM that ended up shaping much of our week.
“By transitioning to Medsender we’ve moved from requiring one fax handler per office across 12 locations to now needing only a single person to manage all incoming faxes companywide,”
— Anabell Brown, Operations
Stories like Anabell’s didn’t just make us proud; they reminded us why this conference matters. MOMENTUM is where we hear what’s really happening inside practices — what’s working, what’s frustrating, and what still needs attention.
It wasn’t just the warm November weather or the resort setting (though we didn’t complain). It was the sheer number of ModMed EMA users who stopped by to tell us how they manage the administrative heartbeat of their practices. Many have been with us for years; many more joined us in 2025 as our EMA footprint grew rapidly.
But meeting people face-to-face, that’s where the real learning happens. You can’t replicate hallway conversations or the way someone says, “Let me show you what I mean,” and pulls out their laptop.
We prepared our pitches. We practiced our demos. We planned every detail.
And then our customers showed up and completely took over in the best possible way.
Two of our longtime users started pulling colleagues toward our booth mid-conversation. Others overheard a demo and invited themselves in. A few sat beside potential customers and answered their questions before we could. More than once we heard someone say:
“Why are so many people using Medsender and I'm not?”
It was a reminder that trust isn’t built through presentations. It’s built through people who use something every day and can’t help but share it.
Across three days of conversations, a few themes kept resurfacing:
1. Teams want tools that actually reduce burden, not shift it.
People are tired of patchwork solutions and workarounds. They want fewer steps, fewer screens, fewer tasks. Simplicity came up more than features did.
2. Integration is still a pain point.
Practices are juggling systems that don’t talk to one another. Many told us their favorite part of using Medsender with EMA is that it just fits. That “invisible” fit is what keeps their day moving.
3..Reliability matters more than anything.
Multiple groups mentioned system outages they’d experienced elsewhere. When referrals stop moving, practices feel it immediately. Uptime isn’t a technical metric — it’s an operational lifeline.
4. Word-of-mouth is stronger than ever.
We heard “I saw your name in a ModMed forum” more times than expected. Groups are discussing workflow automation with each other long before we’re part of the conversation. That kind of momentum doesn’t happen by accident.
One night our co-CEO arrived at the hotel past midnight expecting to find the team asleep. Instead, he walked into the lobby to find our team and several customers deep into conversation — tired, laughing, and still sharing stories.
Those are the moments that don’t go in pitch decks or release notes. But they matter. They shape how we show up and what we decide to build next.
This year’s MOMENTUM didn’t feel like a conference. It felt like a checkpoint — a chance to pause, listen, and confirm we’re moving in the right direction.
We left Orlando with a clearer picture of what practices need:
And we left more committed than ever to building alongside the people who rely on us every day.
To everyone who shared a story, asked a question, pulled a colleague over, or stayed up way too late with us, thank you. You helped shape our next chapter.
Curious what “twelve to one” might look like for your team? We’re always happy to talk.
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