Zara Medical is a fast-growing telehealth practice founded by Dr. Jessica Edwards, DO, providing primary and preventive care across 26 states. With MAIRA, Medsender’s HIPAA-compliant AI voice assistant, the practice now answers 100% of incoming calls and saves 20+ hours a week.
20+ hrs
saved every week on calls and documents
70%
of inbound calls automated without human intervention
75%
reduction in communication costs
Zara Medical is a fast-growing telehealth practice founded by Dr. Jessica Edwards, DO, providing primary and preventive care to patients across 26 states. But like many modern practices, as patient demand grew, so did the volume of phone calls, and the front desk simply couldn’t keep up.
Missed calls, overloaded voicemails, and delayed responses were becoming the norm. The team was drowning in routine phone tasks that slowed them down and made it harder to deliver the high-quality, personal care they’re known for.
That’s when Dr. Edwards turned to MAIRA, an AI voice assistant for healthcare designed to automate patient communication and reduce missed calls. Today, MAIRA answers 100% of Zara Medical’s incoming calls, helping the practice improve patient access, reduce burnout, and streamline its front office workflows.
Missed Patient Calls and Front Office Overload
Even with three full-time front desk staff, Zara Medical was missing around 60% of incoming calls. Patients were leaving voicemails, getting stuck in callback loops, or not reaching anyone at all. The admin team was bogged down by repetitive tasks like triaging voicemails, chasing down patient follow-ups, and manually documenting calls.
It wasn’t just inefficient. It was also risky. Unanswered calls meant missed care opportunities, lost revenue, and frustrated patients. The staff was overwhelmed, the patient experience was suffering, and the practice was losing valuable time on tasks that could be automated.
Healthcare-Specific Call Automation with MAIRA
Already a Medsender customer, Dr. Edwards learned about MAIRA, the platform’s new HIPAA-compliant, AI-powered call agent. Curious, she signed up for a demo.
Within days of implementation, MAIRA became the first point of contact for all incoming calls. Patients are now greeted by an intelligent, always-available virtual receptionist for healthcare with no more voicemails or endless callbacks.
MAIRA handles:
With full visibility into all calls through Medsender’s centralized voice inbox, the team can now follow up faster, with context and without the chaos.
For example, one Thursday evening, a local employee called about school physicals. Though not a patient yet, MAIRA logged the inquiry and passed it to the team. Dr. Edwards followed up personally the next morning, with all the details ready. The call was efficient, personal, and effective.
MAIRA truly impressed me. She managed appointment scheduling, patient questions, and even intake details as if she’d been part of our front office team for years.
JE
Dr. Jessica Edwards
DO, Zara Medical
Built specifically for healthcare, not a generic answering service
Understands patient needs and protects sensitive data
Integrates seamlessly with EHRs and existing workflows
No extra inboxes to monitor and no new tools to learn
Calls, documents, referrals, and scheduling managed on one Medsender dashboard
If you asked me to recommend Medsender, I wouldn’t say one hundred percent. I’d say one thousand percent.
JE
Dr. Jessica Edwards
DO, Zara Medical
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